In a groundbreaking multiyear partnership, the NBA, WNBA, and USA Basketball have teamed up with Kim Kardashian’s renowned brand, Skims, to redefine the world of sports and fashion. Skims, a prominent underwear label recently valued at a staggering $4 billion, has taken a giant leap to become the official underwear partner of these prestigious basketball leagues.
This monumental collaboration comes on the heels of Skims’ launch of its inaugural men’s collection, celebrated with NBA All-Star Shai Gilgeous-Alexander as the star of the show.
As part of this exciting partnership, Skims is slated to enjoy enhanced visibility across the league’s diverse platforms. Additionally, fans can look forward to encountering Skims through virtual on-court advertisements during national broadcasts of NBA and WNBA games.
The synergy between Skims and the NBA goes beyond just a business arrangement. The two powerhouse brands have plans to coalesce their forces and make a splash at the league’s signature events, including the highly anticipated NBA All-Star weekend. Furthermore, in December, they will join hands for the first inaugural in-season tournament, promising fans a fusion of sports and style like never before.
Since its inception in 2019, Skims has undergone remarkable evolution. Initially recognized for its groundbreaking shapewear offerings, such as bodysuits and boy shorts, the brand has expanded its horizons to include luxurious loungewear, featuring cozy pajamas and stylish sweatpants.
In a testament to its soaring success, Skims secured a whopping $270 million in funding through a round led by Wellington Management in July. This partnership with the NBA, WNBA, and USA Basketball marks yet another milestone in the brand’s journey to redefine fashion, comfort, and confidence.