Kim Jones, Dior’s artistic director for men’s collections, has taken on a new challenge by designing the official off-field uniforms for Paris Saint-Germain (PSG), one of the world’s top football teams. With iconic attackers Lionel Messi and Neymar Jr. leading the squad, PSG is known for its financial prowess in the football world.
Jones will be responsible for creating PSG’s dedicated looks for the next two seasons. The initial designs have been recently revealed.
While PSG’s official colors are midnight blue and red, Jones has incorporated Dior’s classic navy blue and somber gray hues into the formal attire. This includes a range of sharp suits featuring single-breasted, two-button jackets with slim lapels and flat-front pants. The suits are complemented by slim jacquard ties adorned with the Paris Saint-Germain logo.
For more relaxed moments, the collection includes Harrington jackets, snug knitted sweaters, and polo shirts. Each piece is embroidered with the PSG patch logo and finished with ‘CD’ initials.
Jones, a British national, has also introduced black leather Derby shoes featuring the classic Dior Oblique motif.
As the weather cools down in the fall, PSG players can expect to don deconstructed cashmere single-breasted Crombie-style coats. For travel, Dior has designed an emblematic saddle bag in black grained calfskin, along with cashmere scarves and a reversible bag in black and navy blue.
With this collaboration, Dior joins an exclusive group of fashion brands that have dressed major European football teams. Other examples include Versace at Real Madrid, Dsquared2 at Manchester City, Dolce & Gabbana for AC Milan, Lanvin for Arsenal, and Giorgio Armani for the Italian national squad. Notably, PSG has previously been attired by another brand under the LVMH umbrella, Berluti, when its creative director Alessandro Sartori dressed the squad led by Zlatan Ibrahimovic.
The recent influx of high-profile players during this summer’s recruitment drive has put PSG in the spotlight like never before. The team is owned by the Qatari Investment Authority.
As part of this partnership, Dior has released a video showcasing key PSG players visiting the Dior fitting rooms and being photographed at their Parc des Princes stadium. As the tailors work their magic, players like Marco Verratti, Angel Di Maria, and goalkeeper Keylor Navas make appearances. PSG’s new signings, including Sergio Ramos, Gigi Wijnaldum, and Gianluigi Donnarumma, who speak various languages—French, English, Spanish, and Portuguese—also feature in the video.
Neymar expressed his admiration for the minimalist cashmere coat, saying it gives him confidence. Although Messi is not seen in the video, he has been seen wearing Dior since his arrival in Paris after transferring from Barcelona. Messi will continue to sport Dior at official engagements, alongside his own fashion brand, The Messi Store, under the creative direction of Ginny Hilfiger, sister of the renowned American designer Tommy Hilfiger.