In a significant leadership transition at KCD, the pioneering fashion and luxury public relations and production agency, Rachna Shah has been appointed Global CEO, succeeding Julie Mannion. Mannion, instrumental in shaping KCD since its establishment in 1984, will step back from her role, passing on responsibilities to Shah, who previously served as Partner and Managing Director PR and Digital. The transition is effective December 11, 2023, and Shah will oversee various divisions across KCD’s global locations in New York, Paris, London, and Los Angeles.
Mannion, known for her influential role at fashion shows, will continue as Chairman of the Board, providing expertise as a special advisor on select projects. Shah, with her extensive background in communications, marketing, and guest experience, is well-positioned to lead KCD’s next phase of evolution as Global CEO. The new role includes oversight of KCD’s creative group in addition to her existing responsibilities.
KCD’s legacy is closely tied to Mannion’s contributions, including standardizing show calling systems and developing the fashion services group. Shah’s appointment reflects KCD’s commitment to continuity and growth, with long-time partners and staff dedicated to the agency’s success.
Founded in 1984, KCD has been a key player in the fashion industry, assisting major brands in their launches and growth. The agency’s global presence with offices in major fashion capitals underscores its leadership in PR, production, digital, creative, and fashion services.
This leadership change aligns with KCD’s mission to uphold its standards and legacy while navigating the ever-evolving landscape of fashion and luxury public relations.
