Supermodel and entrepreneur Karlie Kloss takes a bold step into media by acquiring i-D magazine from Vice Media through her company, Bedford Media. As chairwoman, Kloss now leads this UK-based fashion and youth culture magazine, with editorial continuity under the guidance of Alastair McKimm, who assumes the roles of editor-in-chief, global editor-in-chief, and creative director. Kloss steps into the role of chief executive with a strategic vision for i-D’s future and the industry at large, as outlined in a memo obtained by The Hollywood Reporter.
This venture follows Kloss’s previous foray into media with the acquisition of W Magazine as part of an investor group. Established in 1980 by designer Terry Jones, i-D has evolved from documenting the punk/post-punk era to a glossy global youth culture publication.
While maintaining her modeling presence, particularly as the face of Carolina Herrera’s Good Girl scents, Kloss has strategically diversified her business portfolio. Beyond media, she has championed initiatives like Kode with Klossy, a free coding camp for girls, and introduced Klosette, a Roblox-immersed fashion-based world launched in 2022. Kloss also actively invests in digital start-ups within the fashion domain.
Karlie Kloss’s acquisition of i-D magazine signifies a strategic move, reflecting her commitment to shaping the future of media and youth culture. This aligns with her multifaceted vision for innovation and empowerment. Explore the exciting journey ahead as Kloss leads i-D into a new era of influence and creativity.
