K-Swiss, the renowned footwear brand, strengthens its foothold in lifestyle markets by appointing Andrew Richard as the Vice President of Lifestyle. In this pivotal role, Richard will drive lifestyle sales across the Americas region, overseeing wholesale sales teams and K-Swiss distributors. Reporting to Barney Waters, the International Brand President, Richard’s strategic expertise is poised to elevate K-Swiss’ position in the dynamic lifestyle sector.
Barney Waters highlights Richard’s proficiency in sales, strategy, planning, and merchandising as a perfect fit for K-Swiss’s evolving brand direction. With a focus on a broader and more premium assortment, Richard’s contributions are expected to play a key role in the brand’s growth trajectory.
Andrew Richard, with a background at FootBalance System and leadership roles at prominent footwear companies like Asics, Puma Group, Timberland, Reebok, and Nike, brings a versatile skill set to K-Swiss. His appointment signifies a strategic move as K-Swiss leverages its tennis heritage to expand into the thriving lifestyle market.
Expressing his excitement, Richard states, «I’m delighted to join a brand with such a storied history and so much future potential. Leaning on K-Swiss’ leadership in tennis to build a lifestyle business is a big opportunity.»
Under the ownership of Chinese sports brand Xtep International Holdings since 2019, K-Swiss continues to broaden its portfolio.
