In a landmark development for the global wholesale sports industry, JOOR, the digital wholesale ecosystem, joins forces with ISPO Munich, the renowned sports tradeshow, in a substantial and long-term partnership. This collaboration harnesses JOOR’s cutting-edge wholesale platform and expansive global network, aiming to elevate digital selling opportunities for ISPO brands, especially within the dynamic realms of sports, outdoor, and lifestyle.
Christoph Rapp, Head of Sales at ISPO Group, articulates the strategic vision, stating, «Our objective is to identify and cultivate relevant products and innovative services for our industries, including a digital extension of physical trade fairs. We are thrilled to have JOOR as a partner, bringing significant added value to our community with their extensive network and robust digital offering.»
This partnership underscores the growing trend of tradeshows aligning with digital operators to enrich their overall offerings. Collaborating with JOOR, a wholesale ecosystem of considerable size and reach, promises substantial commercial benefits.
The partners emphasize that this agreement introduces a highly advantageous digital component to the trade fair, seamlessly bridging the gap between sports and outdoor brands and fashion and lifestyle retailers.
As ISPO Munich unfolds over the last three days of this month, anticipate JOOR’s active presence, including a presentation at their stand and engaging discussions within the show’s Future Lab. This strategic alliance marks a significant leap in reshaping the wholesale sports industry landscape, seamlessly integrating tradition with digital innovation. Explore the future of global wholesale sports with JOOR and ISPO Munich.
