Ring in the festive season with the much-anticipated John Lewis Christmas ad, a hallmark of holiday cheer. Amidst a flurry of seasonal commercials, John Lewis’s unveiling truly marks the beginning of the yuletide joy.
This year’s ad takes a delightful turn, featuring a touching story starring a young boy and an unexpected companion—Snapper, the Venus flytrap. Departing from the norm, John Lewis sought a distinctive approach for its Christmas campaign, resulting in a truly unique and heartwarming narrative.
True to the John Lewis style, the ad targets a younger audience, delivering an irresistibly cute and feel-good story without overtly pushing products. Set against the soulful backdrop of Andrew Bocelli’s «Festa,» the story revolves around Alfie, a young boy who plants a seed, anticipating a Christmas tree. To his surprise, the seed flourishes into the mischievous Venus flytrap, Snapper.
Despite the initial setback of finding Snapper in the snowy garden, the family embraces this unexpected twist, incorporating Snapper into their holiday traditions. The ad beautifully captures the theme that Christmas traditions can be whatever brings joy, echoing sentiments similar to the recent M&S Christmas ad. In the M&S ad, celebrities encourage embracing festive traditions that bring happiness while empowering individuals to reject those that don’t resonate.
John Lewis once again delivers a heartwarming tale that transcends commercialism, reminding us that the holiday season is about creating cherished moments with loved ones—whether they have two legs or none at all. Brace yourself for the enchanting magic of Snapper and the joyous spirit of Christmas with John Lewis.
