In celebration of its seventh anniversary, the renowned fashion retailer, Joanie, proudly announces its newly acquired B Corp status and a groundbreaking venture into the world of physical retail. Joanie is all set to unveil its inaugural pop-up store on the bustling South Molton Street in London.
As a notable contender in the sustainable and budget-friendly fashion market, Joanie is making a brief yet impactful transition into the brick-and-mortar retail arena. The pop-up store is scheduled to open its doors to the public from November 1st to November 4th.
Joanie, which first established its online presence in 2016, draws inspiration from nostalgia, seamlessly blending vintage aesthetics with a modern and practical everyday wardrobe, catering to UK sizes 8-26.
This four-day pop-up extravaganza is more than a store; it’s a celebration of the brand. The event will be staffed by Joanie’s dynamic female-led team, offering a unique opportunity for the creative minds behind the brand to personally engage with both dedicated long-time fans and newcomers discovering Joanie for the very first time.
For those visiting the pop-up store, affectionately referred to as «Joanie’s Gals,» there’s an exclusive treat in store: complimentary personalized embroidery on any purchase of pyjamas, courteously provided by a skilled artisan from The Seam, Joanie’s new partner for alterations and repairs.
As an additional delight for Joanie’s fan base, the pop-up will showcase the latest collection from the ongoing collaboration with Scottish TV presenter and writer, Dawn O’Porter. On the final day of the pop-up, Dawn herself will join the team in-store to personally interact with customers. Furthermore, celebrity stylist Emma Lane will host an exclusive styling session, with one fortunate customer selected to be featured online.
Lucy Gledhill, the Director of the Joanie brand, expressed her enthusiasm for this venture, stating, «Bringing the joy of Joanie to London for our first live pop-up shop, a project that has been years in the making, was an essential step for us. We were committed to ensuring that it aligns with our environmentally responsible values and truly embodies the spirit of the Joanie brand.»
Joanie is also elated to have achieved the prestigious Certified B Corp status. In conjunction with the celebration of its seventh anniversary, this pop-up marks just the beginning of their innovative plans. Joanie envisions taking the brand on a nationwide tour in the coming year, making fashion accessible to Joanie Gals across the country.
Stay tuned for more exciting updates from Joanie!