Macy’s proudly introduces JLo Beauty, Jennifer Lopez’s iconic skincare, beauty, and bodycare range, offering affordable options from $15 to premium products at $105. Explore JLo’s fan-favorite items, available on Macys.com, the Macy’s mobile app, and select stores nationwide.
Macy’s, the esteemed American retail giant, is excited to announce the inclusion of JLo Beauty in its diverse product lineup. JLo Beauty, the brainchild of the multitalented Jennifer Lopez, offers a comprehensive range of skincare, beauty, and bodycare products, catering to various budgets with prices ranging from an affordable $15 to premium selections at $105.
In an eagerly awaited launch, JLo Beauty’s sought-after products, including beloved items like the That JLo Glow Serum and Firm + Flaunt Targeted Booty Balm, are now readily available for purchase on Macys.com, the Macy’s mobile app, and at select Macy’s stores across the nation.
Nicolette Bosco, VP of beauty at Macy’s, expressed her excitement, stating, «We are thrilled to introduce JLo Beauty at Macy’s, bringing Jennifer Lopez’s luxurious yet accessible skincare to our valued customers. Jennifer is an icon, and her brand empowers women to embrace their skin at any age.»
Bosco added, «The addition of Jennifer’s range of products for radiant skin enhances our offerings in these categories, providing customers with more opportunities to express their unique style.»
Macy’s has been a prominent player in the beauty industry, traditionally focusing on fragrance, cosmetics, and skincare. In response to evolving consumer preferences, Macy’s has expanded its beauty offerings and made a formal commitment to uphold cleaner and more sustainable beauty standards.
Likewise, JLo Beauty made its debut in 2021, aimed at sharing Jennifer Lopez’s iconic radiance with her community. The brand expanded its offerings to include lifestyle products in 2022.
Jennifer Lopez, the founder of JLo Beauty, shared her excitement about this collaboration, saying, «I’m thrilled that JLo Beauty will now be available at Macy’s. JLo Beauty empowers women with clinically proven formulas that enhance both inner and outer radiance at any age.»
She continued, «Macy’s, with its extensive and diverse reach, is the ideal partner for us as we strive to make our high-performance skincare and body products accessible to a wider audience, reaffirming that beauty knows no boundaries.»