Jennifer Lopez, the acclaimed singer, producer, and actress, has been announced as the new global ambassador for Coach, the prestigious New York-based luxury brand.

In her distinguished role as Coach’s global brand ambassador, Jennifer Lopez is set to take the spotlight in the label’s upcoming campaigns, including ready-to-wear, leather, and footwear collections, beginning in Spring 2020.

This announcement follows the footsteps of Michael B. Jordan, who assumed the role of global ambassador for Coach’s men’s collections last year. Prior to Jennifer Lopez, Selena Gomez held the position of Coach’s women’s wear ambassador since 2016 and even collaborated with the brand on an exclusive clothing and accessories line.

In an official statement, Jennifer Lopez expressed her enthusiasm for this collaboration, stating, «I’m thrilled about this partnership with Coach. It’s a timeless brand that I’ve always admired, and the upcoming collection perfectly aligns with my personal style – an elegant fusion of uptown and downtown.»

Stuart Vevers, Coach’s creative director, lauded Jennifer Lopez as «authentic» and «determined,» highlighting her unique journey and individuality that resonate with Coach’s brand identity and the spirit of their latest campaign.

Vevers also reminisced about Jennifer Lopez’s iconic 2002 video for «All I Have,» where she showcased Coach Signature bags. He underscored the natural synergy between Lopez, a native New Yorker like Coach, and the brand’s rich heritage. Vevers expressed his excitement about the creative synergy between Jennifer Lopez and the acclaimed photographer Juergen Teller, who will collaborate on future Coach campaigns.

Jennifer Lopez has had a remarkable year, earning the prestigious CFDA’s 2019 Fashion Icon Award. She made headlines with her appearance on the Versace runway in September, wearing a modern version of the iconic green dress that famously inspired the creation of Google Image Search in 2000. With Oscar buzz surrounding her performance in «Hustlers» and her highly anticipated Super Bowl halftime show, J.Lo continues to shine brightly in the entertainment world.

This heightened visibility is not only a testament to Jennifer Lopez’s enduring star power but also a significant opportunity for Coach. The brand reported a noteworthy 1% increase in net sales, reaching a total of $966 million in the first quarter ending September 28, 2019. Coach appears poised to play a pivotal role in supporting its parent company, Tapestry, as the Kate Spade and Stuart Weitzman brands work to overcome sales challenges.

In summary, Tapestry reported a 2% decrease in net sales, totaling $1.36 billion in the quarter, with a net income of $20 million. Jennifer Lopez’s partnership with Coach is expected to contribute positively to the brand’s continued growth and success.

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