Experience the next level of retail as JD Sports expands its footprint at Bullring & Grand Central in Birmingham. The newly launched 27,500 sq ft store marks a significant milestone, showcasing a diverse array of major brands and solidifying JD Sports’ position as a retail powerhouse at this iconic shopping destination.
Hammerson, the property giant overseeing Bullring & Grand Central, underlines the strategic importance of JD Sports’ expanded presence. This move aligns seamlessly with Hammerson’s overarching strategy to infuse its assets with high-profile brands, innovative concepts, and market-first offerings that resonate with and captivate diverse audiences.
As the largest UK opening for JD Sports, this expansive store is a treasure trove of offerings, featuring star-category shoes with an extensive selection catering to various tastes. Beyond footwear, the store boasts a curated collection of accessories and dedicated clothing sections for renowned names like Adidas, Nike, Under Armour, The North Face, and Berghaus.
The unveiling comes on the heels of a robust 2023 for Bullring & Grand Central, marked by significant signings including Nike Rise, Bershka, Pull&Bear, and Watches of Switzerland. A recent addition is the food-centric M&S store, complementing the diverse retail landscape. These strategic moves align with the introduction of entertainment and leisure concepts from Sandbox VR and boutique bowling brand Lane7, enriching the overall shopping experience and driving increased footfall.
JD Sports’ expanded store stands as a testament to the dynamic evolution of Bullring, reinforcing its status as a vibrant and engaging retail hub. Explore the latest trends and premier brands at this mega-sized destination, where fashion meets innovation in the heart of Birmingham.
