In a strategic move, Jacquemus, the Parisian fashion powerhouse, undergoes a leadership transition. Bastien Daguzan, who assumed the role of Managing Director in 2022, now takes the helm as President, while founder Simon Porte Jacquemus continues as Creative Director.
This dynamic shift underscores the collaborative synergy between Porte Jacquemus and Daguzan. While titles evolve, their core responsibilities remain steadfast. The unexpected change sparks speculation about potential new projects for Porte Jacquemus, aligning with recent rumors of his involvement in the style direction of an undisclosed luxury label.
Daguzan’s 2022 appointment marked a turning point for Jacquemus, with revenue doubling from €100 million in 2021 to over €200 million under his leadership. The brand strategically strengthened its direct retail channel, introducing a flagship store on Paris’s iconic Avenue Montaigne.
Innovative retail experiences, such as automated vending machines during Fashion Weeks and temporary stores in exclusive resorts, showcased Jacquemus’s commitment to unique customer engagement. As luxury consumers increasingly seek in-store experiences, Jacquemus positions itself for further physical retail expansion.
This leadership transition signifies a new chapter for Jacquemus, poised for continued growth and innovation in the dynamic world of high fashion.
