A charming collaboration between George at Asda and Moonbug, the renowned children’s entertainment company. This delightful kidswear line, featuring cozy pyjama sets and sleepsuits, draws inspiration from the beloved characters of Moonbug’s CoComelon YouTube channel. With over 4 billion monthly views globally, CoComelon has captured the hearts of children, making this collection a must-have for little ones.
In partnership with infant products licensee Blues Group, the «My First CoComelon» collection supports Moonbug’s expansion into the newborn and infant category. The launch comes with a three-week marketing campaign leveraging social media, influencer relations, and inclusion in the CoComelon magazine.
Joining esteemed collaborations with brands like Puma and Crocs, the Asda collection brings a touch of CoComelon magic to children’s wardrobes. Francesca Gianesin, Head of Consumer Products & Experiences, International at Moonbug Entertainment, expresses excitement about reaching families with kids of different ages through this Asda partnership. The launch of this adorable product line aims to strengthen the connection with CoComelon fans, making it a delightful addition for families shopping at Asda, a trusted retailer for years. Explore the «My First CoComelon» collection for a magical and memorable addition to your child’s wardrobe.
