Intimissimi, the renowned lingerie brand, has deepened its creative partnership with global icon Jennifer Lopez by unveiling an exclusive lingerie capsule collection. This collaboration follows Jennifer Lopez’s appointment as the global brand ambassador for the SS23 collection.
The «This Is Me Now» capsule collection signifies an important milestone in this dynamic Italian-American partnership. Notably, this union of fashion and music aligns with the growing trend of the two industries converging.
The collection’s name directly draws inspiration from Jennifer Lopez’s upcoming album, «This Is Me…Now,» a deeply transformative journey of personal development. The lingerie collection beautifully weaves these themes of personal growth and inner strength into its design.
What can you expect from this collection? Look forward to exquisite embroidered details, luxurious silks, and refined laces, all designed to offer a sensory experience like no other. An essential motif in this collection is the hummingbird, symbolizing luck, resilience, and vibrant energy, which holds significant meaning for Jennifer Lopez.
The color palette features classic black, elegant champagne, and jade green, a color associated with Jennifer Lopez’s signature style.
An intriguing aspect of this collaboration is the integration of the new album into the collection’s supporting campaign, marking a first for Intimissimi. The campaign, creatively directed by Riccardo Ruini, directed by Francesco Carrozzini, and photographed by Norman Jean Roy, seeks to capture the intimate essence of women within a dreamlike atmosphere. The campaign videos provide an intimate glimpse into Jennifer Lopez’s creative process, both in the crafting of her new song and the creation of her lingerie collection.
In addition, a separate video showcases Intimissimi’s commitment to craftsmanship, emphasizing quality and attention to detail.
The PR launch for this collection commenced on Wednesday, coinciding with an exclusive pre-launch in selected stores and online. The global campaign is set to launch on October 23, and flagship stores will host PR events, making it an eagerly anticipated release. Experience the fusion of music and fashion with this unique collaboration.