His pioneering work began with the launch of India’s first sari boutique, L’Affaire, in 1980, followed by the establishment of his eponymous label five years later. Satya Paul’s creations seamlessly blended Indian handloom techniques with contemporary patterns, introducing saris adorned with polka dots, zebra prints, and abstract motifs. Beyond saris, he expanded into accessories, including scarves and ties, establishing a retail empire across eight Indian cities and a thriving online presence.
Satya Paul, who spent his final days at an ashram in Coimbatore, where he passed away after suffering a stroke the previous month, was renowned for his generous and loving nature. His brand stood out in the Indian fashion landscape for its corporate discipline and collaborations with renowned designers like Masaba Gupta and Rajesh Pratap Singh, who served as creative directors for the brand. His legacy as an iconic designer and entrepreneur continues to shape the world of Indian fashion.
Bollywood stars and business figures joined in mourning his loss, recognizing his significant contributions to the fashion world and the enduring impact of his homegrown label.