A recent study conducted by Money.co.uk has unveiled his exceptional influence as a style icon in an impressive 27 countries across the globe, where searches for his outfits have topped the charts in 2021.
Notably, Billie Eilish, celebrated for her distinctive fashion sense, closely follows in second place in the rankings as one of the most sought-after celebrity style icons this year. Her outfits have taken center stage in searches in 23 countries worldwide. After gracing the cover of Vogue UK and making a stunning appearance in an Oscar de la Renta gown at the MET gala, Billie Eilish has emerged as a significant source of inspiration for fashion enthusiasts in numerous countries, including Belgium, Brazil, Malaysia, Portugal, Switzerland, Turkey, Morocco, Senegal, and India.
It’s evident that the fashion landscape has been significantly influenced by the gender-fluid styles embraced by Billie Eilish and Harry Styles this year. Their willingness to challenge conventional norms and stereotypes through fashion aligns with broader societal changes.
Whether it’s Billie Eilish donning a sharp suit or an elegant evening dress, or Harry Styles effortlessly pulling off flared pants, an open shirt, a shiny gold chain, or a dress adorned with a feather boa, both artists have harnessed fashion as a powerful means of self-expression.
The rankings continue with Ariana Grande securing the third position, with her outfits being the most searched in 14 countries, including France. Kim Kardashian also maintains her style influence, particularly in Armenia, Botswana, Namibia, and Australia. Notably, the Jenner sisters, Kendall and Kylie, continue to enjoy popularity in the fashion world.
This year’s list of emerging style icons includes Rihanna, Cardi B, Justin Bieber, Addison Rae, Kate Middleton, Doja Cat, Selena Gomez, David Beckham, and two members of Blackpink, Rosé and Jisoo. Expect their fashion choices to be closely observed throughout 2022.
The study, conducted by Money.co.uk, analyzed global search data in October 2021 using Google’s Keyword Planner. The top celebrity style icon for each country was determined based on annual search data.