Experience a revolution in beauty retail expectations as a Gophr report unveils a growing demand for guaranteed same-day or next-day delivery, with 42% of beauty retailers anticipating swift online purchases. For the younger demographic aged 16-24, this expectation soars to an impressive 57%.
The challenge? A mere 5% of the UK’s top 100 beauty brands presently offer same-day delivery to e-shoppers, highlighting a crucial need for industry players to align with evolving consumer demands.
A survey of 2,000 UK consumers underscores the pivotal role of social media in shaping these expectations. Beauty enthusiasts purchasing products on Instagram and TikTok are particularly keen on faster delivery options. Notably, 14% of Instagram shoppers expect same-day delivery, while 35% are looking for guaranteed next-day delivery. Similar numbers apply to consumers buying directly through TikTok, with 13% expecting same-day delivery and 37% desiring guaranteed next-day delivery.
Interestingly, the demand for accelerated delivery options on Instagram and TikTok is most pronounced among the 35-44 age group, with 17% expressing interest in each category.
Unsurprisingly, women are driving the demand for faster e-commerce cosmetic deliveries, with 47% expecting same-day or next-day options when shopping online, compared to 37% of men. However, a twist emerges on social media platforms, where men lead the charge for quicker beauty deliveries—17% seeking same-day deliveries on Instagram compared to 12% of women, and 15% on TikTok compared to 11% of women.
In a comparison of delivery options offered by the UK’s top 100 beauty brands to the previous year, the report notes a concerning trend. Despite the escalating demand, faster solutions are becoming increasingly scarce. Only Byredo, Chanel, Diptyque, Illamasqua, and Jo Malone currently offer same-day delivery, marking a decline from six brands the previous year. Moreover, the number of brands offering guaranteed next-day delivery has decreased from 52 to 50.
The message is clear: the beauty industry must embrace the need for speed in online deliveries to meet the evolving expectations of discerning consumers. Ignite your beauty journey with swift and seamless cosmetic deliveries.
