Hunkemöller, the renowned Dutch lingerie brand, reveals its succession plan as CEO Philip Mountford prepares to step down at the end of January. Brian Grevy, former CEO of Gant, is set to assume the role from 1st February.
Brian Grevy, with a wealth of experience, including 11 years in various leadership positions at Adidas and a two-year tenure as CEO of Gant until 2020, brings strategic expertise to the position. His international experience positions him well to lead Hunkemöller in the dynamic fashion industry.
Danish-born Grevy’s leadership and industry knowledge make him an ideal fit for steering Hunkemöller through its continued growth. His commitment is evident in his relocation to the Netherlands, emphasizing his dedication to the brand’s future success.
Departing after nearly 15 years, Philip Mountford leaves a lasting legacy. Under his guidance, Hunkemöller expanded from 350 stores in the Benelux countries, generating €200 million, to over 900 stores across 20+ markets, achieving sales of €750 million.
Brian Grevy is committed to leveraging the brand’s core strengths and aligning them with evolving consumer trends. His vision involves creating an integrated, service-driven consumer experience, establishing a robust foundation for the brand’s next phase of growth.
As Hunkemöller anticipates a seamless transition, Brian Grevy’s dynamic leadership is poised to drive the brand to new heights.
