Hugo Boss, the iconic fashion brand, is making a significant stride in support of its ‘Claim 5’ growth strategy by investing over €100 million in the expansion of its logistics center in Filderstadt-Bonlanden near Stuttgart, Germany. This strategic move is geared towards enhancing digitalization, automation, and the integration of robotics solutions within the facility.
The expansion project has a dual focus, aiming to boost both shipping and storage capacities by a substantial 75%. This development paves the way for the creation of up to 300 new job opportunities. The project is set to reach completion by 2026, as per the latest announcement from Hugo Boss.
In 2014, Hugo Boss established its central distribution center for Europe in Filderstadt. Presently, the facility dispatches more than 35 million units annually to customers across Europe, expertly managed by a dedicated team of approximately 350 employees. With a storage capacity of around 400,000 bin locations, the brand stands as a paragon of efficient and dependable logistics operations.
CEO Daniel Grieder, citing the brand’s substantial growth across various brands, regions, and distribution channels, highlights the positive reception of the ‘Claim 5’ growth strategy on a global scale. This expansion reflects the brand’s unwavering commitment to swift and reliable order fulfillment. It also underscores a dedication to optimizing warehousing operations for unprecedented logistics excellence in Europe.
The expansion of Hugo Boss’s logistics center is not just about growth; it’s a visionary step towards shaping the future of efficient and innovative logistics in the fashion industry.