Hoka, a brand owned by Deckers Brands, is proud to announce the grand opening of its inaugural European retail store in the heart of Covent Garden, London. Located at 2-3 James Street, this 1,750 sq ft flagship store marks a significant milestone as it brings together Hoka’s complete range of footwear, apparel, and accessories all under one roof for the very first time.
This remarkable Covent Garden location is described as a «community-fueled space,» strategically positioned in an area celebrated for its «world-class fashion, beauty, and lifestyle stores.» It is the perfect setting for Hoka’s debut in the European physical retail landscape.
Stefano Caroti, Chief Commercial Officer of Deckers Brands, emphasizes the importance of the London market, stating, «London is arguably the most influential athletic lifestyle footwear market globally, and it is a critically important market for us. We are committed to strengthening our presence here with a comprehensive marketplace strategy that encompasses both performance and lifestyle.»
Founded in 2009, Hoka has consistently disrupted the running industry with its mission to bring «joyful performance to every kind of mover, everywhere.» The new Covent Garden store embodies this mission perfectly.
Hoka’s Covent Garden flagship introduces a fresh design concept, seamlessly blending modern aesthetics with natural elements that honor the brand’s heritage. Inside, interactive displays align with Hoka’s ethos of joyful movement and a steadfast commitment to inclusivity in motion.
The lower ground floor houses a dedicated community area, offering a fully immersive brand experience. Here, visitors can engage in yoga classes, access wellness services, benefit from equipment repair, participate in local events, join runs, attend educational talks, workshops, and panel discussions.
The excitement kicks off with the launch of the Hoka run club on October 11th. Guests can test the latest Hoka footwear, interact with Hoka athletes and experts, enjoy live music, and leave with personalized mementos.
Explore a new dimension of performance and community at Hoka’s Covent Garden flagship store, where the joy of movement comes to life.
