This initiative encourages customers to explore unique styles with garments ready for a new life.
Pre-Loved features a diverse range of brands and designers beyond the H&M Group, supporting a more circular fashion industry. The section, located on the first floor, introduces new items daily.
The assortment includes carefully selected, excellent-condition pieces based on current season trends. In FW23, customers can find trendy knits, classic trench coats, denim, eye-catching metallic dresses, shirts, and leather items.
Henrik Nordvall, H&M’s UK and Ireland Country Manager, highlights the value of extending garments’ lifecycles and engaging in a circular fashion industry. The Pre-Loved concept, along with H&M’s rental offering, allows customers to experiment and express their personal style.