The global stage witnesses a seismic shift in brand power as Interbrand unveils the 2023 rankings. While tech giants Apple, Microsoft, and Amazon maintain their dominance, notable names like Hermès, Zara, and Sephora carve their places, signaling a transformative era in brand influence.
This year’s ranking reflects a noticeable slowdown, with a 5.7% total value increase ($3.3 trillion), a shift from the 16% surge last year. Interbrand attributes this to a «lack of growth-oriented mindset, conservative brand leadership, and uncertain economic global forecasts.»
Gonzalo Brujó, Interbrand’s CEO, underscores the need for companies to leverage their brands in new consumer pools for sustained growth, marking a departure from the past years of robust brand expansion.
Airbnb steals the spotlight, surging by a remarkable 21.8%, claiming the 46th position—a significant leap of eight positions. Strong performers include the automotive and luxury sectors, with 9% and 6.5% average growth, respectively.
In luxury, Hermès (23rd) and Dior (76th) shine, boasting growths of 10.2% and 8.4%. Luxury’s resilience lies in transcending categories and creating immersive experiences beyond products.
Louis Vuitton leads the luxury sector at 14th (up 5%), followed by Chanel at 22nd (up 6%). Notably, Gucci (34th) is the sole luxury brand in the top 100 experiencing a 2% decline in 2023.
Fashion retail sees Zara securing 43rd place with a remarkable 10% increase, while H&M maintains 56th place with a 5% progression. Retail standout Sephora (LVMH) climbs from 100th to 97th, boasting a remarkable 15% increase.
Interbrand’s comprehensive ranking considers financial performance, brand influence, and competitive strength within sectors. The evolving dynamics underline brand resilience and adaptability in an ever-changing global landscape. Explore the transformative journey of brands with Hermès, Zara, and Sephora leading the way in 2023.
