In a significant move within the UK resale market, streetwear brand Hera introduces Hera Rewear—a dedicated platform for the buying and selling of the brand’s second-hand clothing. With a core mission to «extend the useful life of clothing, reduce clothing waste, and promote product reuse,» Hera Rewear positions itself as a key player in fostering a circular fashion journey.
Led by CEO Holly Beadle and CBO Georgia Streeton, the Cheltenham-based brand takes a unique approach by launching its standalone platform, ensuring a tailored and seamless experience for customers rather than partnering with existing repair marketplaces.
Hera emphasizes that the Rewear platform serves as a testament to the quality and longevity of its clothing, showcasing the brand’s belief in the multiple lives its garments can lead.
As part of this sustainable initiative, customers trading in their used Hera clothing receive credits to the brand’s Collective loyalty account. These credits can be utilized for future purchases of new or pre-worn pieces, creating a rewarding and eco-conscious shopping cycle.
Holly Beadle highlights the brand’s commitment to providing quality clothing that transcends single-use, stating, «Allowing customers to seamlessly shop both new and second-hand pieces, while empowering our loyal customers to earn from clothes they no longer need, is an entirely new dimension for us. It has been a substantial learning curve and investment for a company of our size.» Unlike other retailers outsourcing to external marketplaces, Hera remains steadfast in retaining the customer experience that defines the brand by offering this unique experience directly.
Hera’s Rewear platform not only signifies a progressive step in sustainable fashion but also reinforces the brand’s commitment to a responsible and customer-centric approach. Explore Hera Rewear for an elevated and eco-conscious shopping experience that aligns with your values.
