Clarks, the celebrated footwear brand synonymous with authenticity, has handpicked the immensely talented music artist Cat Burns to serve as its latest brand ambassador.
Cat Burns, widely acclaimed for her «original, honest, and fearlessly authentic» style, has emerged as the standout British female artist of 2022. This collaboration with Clarks spotlights the Torhill ankle boot, a fresh addition to the collection that seamlessly fuses the iconic cool of Clarks Wallabee with robust ’90s-inspired Big Gripper soles, forging new fashion icons for the future.
From humble beginnings busking on London’s Southbank to mastering the TikTok landscape during lockdown, Cat Burns has ascended to stardom at an astonishing pace. Her repertoire, spanning favorite covers and original compositions, garnered an impressive following of approximately half a million within just three months, culminating in an impressive 1.3 million followers on the platform.
In her words about the Clarks Torhill, Burns enthused, «My sense of style holds immense significance, serving as a genuine form of self-expression. I’ve always resonated with gender-neutral fashion, and that’s precisely why Clarks resonates with me. They seamlessly blend everyday comfort with iconic flair. Whether I’m on tour or in my daily life, Clarks has consistently been a wardrobe essential.»
While remaining true to its heritage, Clarks has zealously embraced its ‘never standing still’ ethos in the past year. Collaborations have been forged to resonate with a more youthful and fashion-conscious audience, including partnerships with urban subculture brand Slam Jam, fashion giant Zara, and acclaimed designer Salehe Bembury. These collaborations have reimagined Clarks classics like the Wallabee shoe and the Clarks Lugger under the Clarks Original banner, ushering in a new era of style.