Guess, the iconic fashion brand, is making waves in Europe’s elite ski destinations—Cortina in Italy, Zermatt in Switzerland, and Hochzillertal-Kaltenbach in Austria—with three exclusive brand takeover projects.
Experience a unique winter wonderland at each location, as Guess leaves its mark. Resorts will undergo a transformation featuring Guess’s 4G logo adorned with snowflakes, a reimagined mountain-inspired triangle logo, and Guess home accessories.
Complementing this takeover, Guess is set to unveil a special capsule collection of winter accessories. From a pochette easy pouch to a soft suede bucket bag with eco shearling trim, exclusive beanie hats in faux fur, a wool fedora hat, and an alpaca-blend scarf—the collection pays homage to the scenic mountain destinations of Zermatt and Cortina.
In Cortina, be captivated by the exclusive Faloria Ski Lift, adorned with the latest peony and snowflake motif. Ascend to a Guess swing on the mountain top, offering a perfect photo opportunity.
The Matterhorn Express Ski Lift in Switzerland guides guests to the IGLU-Dorf Village—an enchanting hotel with snow art and a unique ice bar. At the Hoch Zillertal-Kaltenbach ski resort, Guess has rebranded a gondola and transformed the Wedelhütte Lodge and restaurant with the latest Guess décor and home accessories.
Guess’s Chief Creative Officer, Paul Marciano, expresses excitement about these brand takeovers, stating, «These world-class ski resorts epitomize luxury and exclusivity, making them the perfect locations to convey the glamorous mood of the Guess brand.»
This initiative follows the success of Guess’s branded luxury beach clubs launched earlier this summer, underscoring the brand’s commitment to creating elevated and immersive experiences that showcase its dedication to high-quality materials and thoughtful design.
Explore the pinnacle of fashion in these transformed destinations, as Guess continues to redefine luxury experiences.
