Gucci, the epitome of high-end fashion, proudly unveils its meticulously renovated flagship store on Milan’s prestigious Via Montenapoleone. This grand reopening not only marks a significant departure from the flamboyance of former Creative Director Alessandro Michele but also positions the iconic brand firmly within the realm of poised sobriety and whispered luxury.
Under the visionary leadership of Sabato De Sarno, Gucci’s new Creative Director since January, the Milan store offers a tantalizing preview of the brand’s upcoming boutique concept, slated for a global launch in 2025, with a particular focus on Asian markets. While the full realization of De Sarno’s creative vision is eagerly anticipated, the store currently exudes subtle influences, showcasing a perfect blend of art and design within an elegantly minimalist ambiance.
At the heart of this transformation lies a carefully curated collection of contemporary artworks, featuring both local Milanese talents like Lucio Fontana and international luminaries such as Nathlie Provosty. Complementing these masterpieces are meticulously selected designer furniture pieces, creating an atmosphere that seamlessly merges classic modernity with opulent materials, including exquisite marble flooring.
Jean-François Palus, Gucci’s CEO, emphasizes the brand’s deep commitment to contemporary art and design, creating a space that encapsulates the essence of Italian beauty and craftsmanship. This revitalized 1,800-square-meter haven is poised to deliver a unique and unparalleled shopping experience, setting the stage for Gucci’s continued dominance in the luxury fashion landscape.
The ground floor serves as a showcase for Gucci’s renowned leather goods, featuring an array of iconic bags and accessories. A focal point is the longitudinal room, awash in Gucci’s new Ancora red hue, presenting Sabato De Sarno’s inaugural collection. This rich burgundy tone elegantly permeates the entire store, adding refined touches to the aesthetic.
Beyond its fashion offerings, the store meticulously exhibits women’s and men’s ready-to-wear collections, an extensive array of accessories, and exclusive lounges designed to cater to Gucci’s most discerning clientele.
As of September 30, Gucci operates a global network of 534 stores, with the Milan flagship embodying the brand’s unwavering commitment to timeless luxury in a challenging market. Despite a slight decline, the store recorded a revenue of 2.21 billion euros in the third quarter, solidifying Gucci’s enduring legacy as a beacon of sophistication and style.
