In the luxury fashion arena, Gucci has once again asserted its dominance, emerging as the most talked-about label during the recent Fashion Month. WeArisma, a leading influencer and earned media analytics platform, has unveiled exclusive data showcasing the prominent luxury fashion brands that significantly amplified their presence during the European fashion weeks in London, Milan, and Paris.
The findings highlight Gucci, Dior, Prada, and Louis Vuitton as the frontrunners, propelling their profiles to new heights. These fashion powerhouses collectively generated millions in media value, a metric that quantifies the impact created by influencers, celebrities, and the press. Gucci led the pack with an astonishing $25.3 million in media value, closely followed by Dior at $12.7 million and Prada at $12.2 million.
The roster of top-performing brands continues with Louis Vuitton at $10.1 million, Valentino at $9.7 million, Fendi at $9.5 million, and Givenchy at $9.1 million. The remaining top 20 luxury brands contributed to media values ranging from $8.7 million to $5.4 million, featuring esteemed names such as Saint Laurent, Dolce & Gabbana, Loewe, Versace, Diesel, Boss, Moschino, Balenciaga, Alexander McQueen, Victoria Beckham, Burberry, Balmain, and Schiaparelli.
It’s worth noting that the impact extended beyond the runway shows. WeArisma’s analysis underscores the pivotal role played by strategic front-row celebrity guest curation in driving engagement. Fendi’s media value received a boost of $221.9k from a single post featuring Naomi Campbell showcasing her red carpet attire.
Prada strategically selected A-list celebrities, including Kylie Jenner, Scarlett Johansson, Hunter Schafer, and Emma Watson, resulting in Vogue’s Instagram reel capturing their arrivals and red-carpet moments, amassing a substantial media value of $763.7k.
Dior harnessed the star power of Anya Taylor Joy, Jenna Ortega, and Robert Pattinson, while Valentino thoughtfully leveraged the presence of Paris Hilton, Florence Pugh, Andrew Garfield, and Rosie Huntington-Whiteley. A single Instagram post by a model during the show contributed $405.1k in media value.
Engaging with popular influencers, particularly among Gen Z audiences, proved to be a strategic imperative. Burberry, acclaimed as the most influential brand at London Fashion Week, benefited from a post by footballer Bukayo Saka, resulting in a media value of $297.7k.
Louis Vuitton made a strategic choice in celebrity ambassadors, including the likes of Zendaya. An Instagram reel by Vogue featuring an interview with Zendaya generated a robust media value of $1.1 million. Gucci’s collaboration with influencer Emma Chamberlain and Instagram resulted in an eye-catching reel capturing Emma’s Milan Fashion Week journey, achieving an impressive media value of $9.4 million.
Notably, the influence of Asia-Pacific (APAC) celebrities couldn’t be understated. Louis Vuitton’s appointment of Hyein, Taeyeon, and Felix as brand ambassadors led to increased mentions and media visibility. Prada adopted a keen focus on China, featuring celebrities and supermodels such as Du Juan. A Weibo post by fashion blogger Chrison Wange, highlighting Du Juan’s return, contributed a media value of $70.2k. Gucci extended invitations to Ni Ni and Liu Weng, resulting in significant Chinese press coverage and a media value of $128k from Harper’s Bazaar China’s Weibo post highlighting the presence of these celebrities.
