Glossier, the renowned US beauty brand, has entered into an exclusive partnership with Sephora UK, marking a significant expansion in the British beauty market. Glossier products will now be available both in-store at Sephora’s Westfield Shepherds Bush location and online. This development follows Glossier’s highly successful debut in 650 Sephora stores across the United States and Canada earlier this year, surpassing expectations.

In addition to its existing Covent Garden flagship store in London, Glossier is extending its presence in the UK through this collaboration with Sephora. The brand is also set to launch on the Sephora app, offering a preview starting on September 14.

This strategic partnership aligns with Glossier’s global expansion efforts, aimed at making its products accessible to a broader audience worldwide. Both Glossier and Sephora share a strong emphasis on beauty discovery and delivering innovative customer experiences.

Kyle Leahy, Chief Executive of Glossier, expressed, «With the UK being our second biggest market, this Sephora partnership and first-ever wholesale retail relationship in the UK is the perfect progression for us.»