In a momentous celebration, Giorgio Armani unveiled the reimagined in-store boutique at Bergdorf Goodman.
The newly relocated Giorgio Armani Boutique, previously situated on the 2nd floor, has now found a new home on the prestigious 4th floor of Bergdorf Goodman. This expanded space is dedicated to the complete range of ready-to-wear women’s collections, encompassing the brand’s iconic clothing line and an extensive array of accessories. Notably, the boutique introduces a bespoke made-to-order service.
In an exclusive move, the Giorgio Armani Boutique at Bergdorf Goodman presents a carefully curated selection of vintage garments from the recently launched Archivio range. Archivio by Giorgio Armani is a handpicked collection of pieces from past collections, sourced directly from the brand’s archives and offered exclusively at Bergdorf Goodman.
Reflecting on the occasion, Giorgio Armani expressed, «The history of Bergdorf Goodman sets it apart as an iconic part of New York City in the collective imagination.»
He continued, «For me, it signifies a crucial milestone: the first introduction of my creations in the United States, marking the genesis of Armani style’s international success. This renovated in-store boutique is a testament to our enduring relationship, radiating new vitality and loyalty, something I hold in the highest regard.»
In conjunction with the reopening, the brand has commandeered the illustrious Fifth Avenue window display to showcase its latest collection of women’s ready-to-wear.