Georges Hobeika, the renowned Lebanese fashion house, takes a bold step towards global expansion with the appointment of Chucri G. Cavalcanti as Managing Director. With a wealth of experience in luxury goods and management, Chucri is set to play a crucial role in steering the brand’s international growth.
Founded in 1984 in Beirut, Georges Hobeika is strategically restructuring to amplify its global footprint. The creation of the Managing Director position underscores the brand’s commitment to accelerated development. Co-creators Georges and Jad Hobeika express confidence in Chucri, stating that «his expertise and innovative ideas will fortify the brand, enhance internal efficiency, and drive the ongoing evolution of Georges Hobeika.»
The fashion house, known for its couture, is now eyeing an expansion of its ready-to-wear line launched in 2011, targeting a more diverse and youthful audience. Future plans include the launch of an e-commerce site slated for the next year and the introduction of an enticing cruise collection.
Chucri G. Cavalcanti, boasting over 16 years of executive management and luxury fashion expertise, has a track record of spearheading global expansion for prominent regional fashion designers. As Managing Director, Chucri will craft and execute strategies aimed at maximizing the growth potential of Georges Hobeika.
Georges Hobeika’s ready-to-wear line, currently dominant in the Middle East with substantial sales in Qatar and the UAE, is poised for global prominence. With a presence in the United States, contributing 6% of sales through platforms like Net-à-porter, Neiman Marcus, Moda Operandi, and Saks Fifth Avenue, and in Europe, showcased at Paris’s Printemps and London’s Harrods, the brand is making waves internationally.
Employing 140 individuals, including a dedicated team in France, Georges Hobeika is also making strides in Asia, particularly in South Korea and China, where the brand seeks to expedite its expansion efforts. With Chucri G. Cavalcanti steering the ship as Managing Director, Georges Hobeika is poised for a new era of growth, innovation, and global recognition in the competitive landscape of luxury fashion. Explore the world of Georges Hobeika – where timeless elegance meets modern allure.
