In a celebration of a decade under Creative Director Sara Cavazza Facchini, Italian luxury fashion house Genny has opened its first Los Angeles boutique at 9536 Brighton Way, Beverly Hills. The milestone event, hosted at Chateau Marmont, welcomed celebrities like Jaden Smith, Jasmine Sanders, and Kate Beckinsale. This Beverly Hills store, the third for Genny after Milan and Capri, signals a strategic move into the American market.
Key Highlights:
- Los Angeles Love Affair:
- Sara Cavazza Facchini expressed her love for Los Angeles, citing the city’s easy lifestyle, which aligns seamlessly with Genny’s chic collections. The brand has been collaborating with LA-based celebrities for years, and the boutique aims to cater to the thriving West American market.
- Beverly Hills Elegance:
- Choosing Beverly Hills, just off Rodeo Drive, provides Genny with a discreet and intimate setting. The boutique’s design prioritizes comfort, inviting customers to relax and enjoy the luxurious atmosphere.
- Future US Expansion:
- Genny is actively exploring further expansion in the US, with plans for a new location. While New York is on the radar, Miami is a potential initial choice due to robust sales in Brazil and Mexico, whose clientele frequently visits Miami.
- Global Market Dominance:
- Europe remains Genny’s primary market, followed by the Middle East, contributing 60% of sales. The US market represents 40%, with a keen eye on expanding into Dubai. The brand maintains its commitment to Italian craftsmanship and sustainable fabrics.
- Decade of Evolution:
- Genny’s DNA, characterized by Italian quality and sustainable practices, remains intact after ten years. The logo refresh in September aims for a contemporary look while preserving Genny’s dedication to absolute femininity.
- Tailored for American Tastes:
- Collections are naturally adjusted for the American market, embracing more tailoring and catering to the preferences of American women who appreciate traditional yet absolute femininity.
- Accessories Take Center Stage:
- Genny’s accessory line, including sunglasses and bags, plays a pivotal role in sales. New bag models, inspired by unique shapes like the fortune cookie, hint at future additions like horse leather and crocodile prints.
- Future Ventures:
- Genny’s future projects include exploring men’s collections and expanding into furniture. Fragrance enthusiasts can anticipate a spicier fragrance scheduled for launch in September 2024.
- Best-Selling Elegance:
- Standout pieces, like the bandage dress famously worn by Jennifer Lopez, continue to be Genny’s best-sellers. The brand prioritizes creating red-carpet dresses that balance strength and romance.
Explore the timeless elegance of Genny at its new Beverly Hills boutique, where Italian craftsmanship meets Hollywood glamour.
