«Garnier Appoints Marc Baland as President: L’Oréal Group’s Consumer Brand Gears Up for New Leadership»
Garnier, a cornerstone of the L’Oréal group’s consumer products division, announces the appointment of Marc Baland as its President. Marc Baland, former Global Head of Brand Experience at Garnier, takes the reins, succeeding Adrien Koskas, who held this role since July 2019.
Before joining the esteemed L’Oréal group, Marc Baland honed his expertise as a store manager at renowned brands like Nike and Gap. His L’Oréal journey commenced in 2007 when he assumed the role of Marketing Project Manager at Lascad, L’Oréal’s mass-market distribution company, featuring beloved brands such as Mixa, Dop, Narta, Mennen, and Cadum. In 2016, Lascad seamlessly integrated into the group’s consumer products division.
Marc Baland’s illustrious career within the L’Oréal group encompassed diverse leadership positions, including a significant stint as Head of Marketing at Garnier from 2014 to 2016. In 2019, he embarked on a new chapter, leading the South Asia region for Garnier from Singapore.
Since the beginning of 2023, Marc Baland has assumed the vital role of Global Head of Brand Experience at Garnier, spearheading the brand’s remarkable partnership with the Heritage of Pride NGO.
In 2022, Garnier celebrated its most exceptional growth in 15 years, propelled by the soaring popularity of products such as micellar cleansing water and vitamin C serum. Garnier emerged as a key contributor to the division’s remarkable growth, which witnessed a substantial 14.6% surge in revenue, reaching an impressive €14 billion in 2022.
Garnier has consistently demonstrated its commitment to sustainability, securing certification from the prestigious Cruelty Free International organization in 2021. The brand’s ambitious mission is to eliminate the use of virgin plastic in its product packaging by 2025. With a presence in 64 countries, Garnier has taken a proactive step in the fight against plastic waste by establishing a plastic waste collection center in Chennai, India, through a partnership with Plastics for Change.
In tandem with these developments, Adrien Koskas assumes the role of Managing Director for the L’Oréal group’s consumer goods division in the SAPMENA region, encompassing South Asia, the Pacific rim, the Middle East, and North Africa. Adrien Koskas, a distinguished alumnus of the HEC business school, has been an integral part of the L’Oréal family since 2005, having previously held key positions, including Managing Director of L’Oréal’s consumer products division for the UK and Ireland, before assuming the esteemed role of Global Managing Director of Garnier.