Explore the captivating journey of Gallinée, the skincare disruptor, from Unilever’s embrace to its current abode in Shiseido’s esteemed halls. Marie Drago, the ingenious mind behind Gallinée, has returned to her roots at Shiseido Europe, marking a new chapter in the brand’s evolution.
Founded in London in 2016, Gallinée’s revolutionary use of active probiotics quickly garnered attention. From a Kickstarter campaign raising 100,000 euros, the brand captured the interest of industry titan Unilever in 2018 through Unilever Ventures. Marie Drago credits this partnership for shaping Gallinée’s trajectory, transforming it from a promising startup into a skincare powerhouse.
Now, after four years under Unilever, Marie Drago seeks new investors to propel Gallinée’s expansion. Boasting a diverse portfolio that started with twenty products for face, body, hair, and oral hygiene, Gallinée is poised for even greater heights.
Marie Drago’s expertise in the microbiome stems from a personal journey battling skin inflammation. The quest for solutions led to a groundbreaking thesis on probiotics for the skin, forming the basis for Gallinée’s formulations. The brand’s recent acquisition by Shiseido sees Marie Drago assume the role of creative director, working in tandem with Anne Ravillion, Gallinée’s business development and integration director.
Under Shiseido’s stewardship, Gallinée has undergone a packaging overhaul and optimized its retail network. Currently available in Marionnaud shops in France and distributed by Cult Beauty in the UK, the brand, with 30% of its sales online, aims to expand its presence in pharmacies. The debut of products developed in collaboration with Shiseido is slated for April 2024.
This transformative journey converges with Shiseido’s commitment to innovation and ethics, positioning Gallinée at the forefront of microbiome-focused skincare. As the brand charts its course with Shiseido, the future promises an exciting blend of science, innovation, and skincare excellence.
Embark on Gallinée’s skincare odyssey, where French finesse meets microbiome mastery, ushering in a new era of radiant, revitalized skin.