Is making its foray into the Indian market through a strategic collaboration with Metro Brands Limited (MBL) and Nykaa Fashion. In this long-term licensing agreement, Metro Brands will exclusively own and manage Foot Locker stores in India, offering a curated selection of authorized merchandise. Concurrently, Nykaa Fashion will act as the e-commerce partner, overseeing Foot Locker’s dedicated India website and retailing authorized Foot Locker products on its existing platforms.
This partnership is strategically poised to cater to the burgeoning sneaker culture in India, capitalizing on the country’s increasing affinity for global footwear brands. Foot Locker’s entry into the Indian market is a proactive response to the growing demand for high-quality sneakers, providing consumers with a distinctive and seamless omni-channel shopping experience.
