Flannels is making significant strides into the youth market, and its latest venture is a game-changer. Introducing DGVIB3, Dolce & Gabbana’s groundbreaking youth-oriented collection, available exclusively at Flannels X.
This exclusive pop-up is situated in the heart of London, at Flannels’ Oxford Street flagship location, and runs until October 29. Additionally, the entire collection can be explored on Flannels’ webstore.
DGVIB3 is Dolce & Gabbana’s response to the dynamic, energy-charged urban environment. Inspired by music, graphics, dynamic street art, and the unapologetic individuality that defines urban culture, this collection boasts bold new silhouettes, striking colors, oversized puffer jackets, and graphic printed T-shirts.
The Flannels X pop-up transforms the space into an immersive city-inspired installation, complete with custom lighting, branded artworks, and innovative product displays. The centerpiece is an interactive London underground scene that truly encapsulates the essence of this collection.
This collaboration between the Italian luxury fashion house and the British high-end retailer is part of Flannels’ ongoing Youth-Phoria project, a multifaceted endeavor that blends creativity, entertainment, and luxury. Over the past six months, it has launched a series of experiential product initiatives, including the global debut of Astroloubi, Christian Louboutin’s 90s-inspired sneaker, The Art Kiosk featuring artist Slawn, an exclusive CP Company capsule collection by Kano, and Beyoncé’s The Renaissance pop-up tied to her world tour.
Discover the Dolce & Gabbana youth collection at the exclusive Flannels X pop-up and immerse yourself in the vibrant world of urban culture and fashion.
Please note that the Flannels X pop-up is open until October 29, and the entire collection is available on the Flannels webstore.
