In a groundbreaking move, Fenwick’s flagship store in Newcastle has officially become the premier luxury retail store partner for Newcastle United, the revered Premiership football club. This strategic partnership, rooted in a rich shared history, aims to celebrate community, showcase local talent, and create exceptional experiences for the residents of Tyneside and beyond.
Under this multi-year agreement, Fenwick’s influence extends to the newly christened ‘The Rooftops with Fenwick’ at St James’ Park, boasting a seating capacity of 52,000. This collaboration marks the next phase of Fenwick’s substantial investment, currently undergoing a £40 million renovation project to redefine its flagship as the ultimate next-generation store for the North East. Notably, Fenwick’s strategic move to sell its Bond Street flagship in London for £430 million last year has played a pivotal role in financing regional growth.
The alignment with Newcastle United seamlessly dovetails with Fenwick’s broader vision of enhancing its national identity. September witnessed the unveiling of Fenwick’s inaugural ad campaign, ‘Quiet No More,’ a strategic move in the brand’s evolution after thriving for over 140 years.
Leo Fenwick, Strategic Partnerships Director, expressed enthusiasm, stating, «Partnering with Newcastle United marks an exciting new chapter for Fenwick. Anchored in the city for over 140 years, we are dedicated to bringing our unique curation of fashion and hospitality to the community. As our ongoing investment program transforms our store for the future, this partnership amplifies our reach and impact.»
Peter Silverstone, Chief Commercial Officer at Newcastle United, added, «Fenwick’s partnership with Newcastle United couldn’t come at a better time, especially after the recent launch of its ‘Quiet No More’ brand campaign. Teaming up with one of Europe’s loudest and most talked-about football clubs enhances Fenwick’s presence globally.»
Discover a new era of luxury and community as Fenwick and Newcastle United join forces, setting the stage for unforgettable experiences and a shared commitment to growth and evolution.
