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In a significant business development, private equity powerhouse, Aurelius Group, is currently deep in negotiations to acquire the globally recognized beauty retailer, The Body Shop. This coveted brand, formerly under the ownership of Brazilian conglomerate Natura & Co, is now actively exploring a potential change of ownership, as confirmed by a reliable insider speaking exclusively to Reuters.

Should this acquisition proceed as anticipated, the valuation of The Body Shop is projected to be substantially lower than the widely reported range of £400 million to £500 million ($485.20 million to $606.50 million) in certain media outlets, as disclosed by an unnamed source.

This strategic move comes on the heels of an announcement by Natura & Co, a distinguished Brazilian cosmetics manufacturer, in August, when they announced board authorization to explore various ‘strategic alternatives’ for their subsidiary, The Body Shop. This includes the distinct possibility of a complete business sale. Notably, Natura & Co had taken over The Body Shop from L’Oreal in 2017.

While both Natura and Aurelius Group have opted not to comment on the matter at this juncture, The Body Shop has not yet issued a formal response to requests for comments on the ongoing discussions.

This noteworthy development was initially reported by Sky News.

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