In the era of online retail, eco-conscious shoppers appreciate the sustainability efforts of fashion stores, including reusable hangers, paper bags, and recycled fibers. However, a deeper environmental challenge looms beneath this green facade.
Global production of cotton and wool has seen minimal growth since the ’90s, while synthetic fibers, especially polyester, have tripled. This environmental paradox is evident in the ongoing clash between major players like Inditex SA, owner of Zara, and German giant Zalando SE, over the use of plastics.
Inditex aims to cut emissions in half by 2030 and eliminate single-use plastics, positioning itself as a sustainability champion. However, Zalando hesitates to abandon polybags, commonly used in the fashion trade to protect items during shipping.
So, who’s in the right? While Inditex’s commitment to a reduced carbon footprint is commendable, Zalando questions the authenticity of this sustainability crusade. Packaging constitutes a mere 5% of the carbon footprint for competitors like H&M, with over 70% attributed to clothing production.
Polybags play a crucial role in preventing damage during transit, a concern highlighted by Patagonia’s study in 2014. Inditex plans to reuse and recycle plastics rather than eliminate them.
Ironically, Inditex, a major contributor to fashion’s carbon footprint, spearheaded the fast-fashion trend, encouraging frequent clothing purchases. The current battle against polybags, especially in the post-Christmas sales season, sheds light on the industry’s ongoing struggles with sustainability.
While fast fashion often bears the brunt of environmental criticism, true sustainability lies in promoting high-quality, repairable apparel. In a world dominated by cheap polyester, addressing the larger issue of disposable fashion is crucial for a greener future.
