Fanatics, the digital sports retail platform, has inked a significant long-term agreement with CLC, a prominent US collegiate licensing company, to make official fan merchandise from US colleges available to fans not only in the UK but also worldwide.

As a leading global player in licensed sports merchandise, Fanatics will offer a wide array of officially licensed products, including lifestyle apparel, hard goods, and accessories. Initially, the merchandise lineup will feature products from 15 renowned US colleges, including the University of Florida, University of Texas, Michigan State University, LSU, and the University of Michigan, with plans for expanding this selection to include more prestigious institutions.

In addition to providing access through its platform, Fanatics will also extend the full range of college apparel offerings through its network of connected retail and media partners, including Next, accessible through their online store.

Matthew Primack, Senior Vice President of International Business Affairs and Development at Fanatics, stated, «Leveraging our extensive experience gained from collaborating with over 150 colleges, coupled with our international retail expertise, we possess a deep understanding of the fervor that college sports fans exhibit. We recognize the allure of college merchandise as it aligns with the latest fashion trends. Our goal is to offer college lifestyle enthusiasts a superior shopping experience and unparalleled access to a diverse range of officially licensed college merchandise.»

Fanatics enjoys partnerships with over 900 major sporting organizations on a global scale. Notable collaborators include revered names such as Manchester United, Chelsea, Paris Saint-Germain, The FA, The International Olympic Committee, NFL, NBA, NHL, MLB, and Formula 1.

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