Fanatics, the global leader in licensed sports merchandise, is making significant strides in Europe with a newly announced, long-term partnership with Sprinter, a prominent European retailer. This collaboration is set to provide sports enthusiasts across Europe with seamless access to a vast selection of over 5,000 officially licensed sports products, all conveniently available directly through the sprintersports.com webstore.
Building on its established success in the UK, US, and Asia, Fanatics continues to excel as a driving force in online sales of licensed sports merchandise. Previous partnerships include Next, Foot Locker, Walmart, Kohls, Nordstrom, and Rakuten Ichiba.
The initial phase of this exciting partnership will launch in Spain and Portugal, with ambitious plans to extend its reach to the Netherlands by 2024. The webstore, slated to go live this year, will offer an extensive and diverse range of more than 5,000 licensed sports products. These encompass apparel, headwear, accessories, and hard goods, sourced from top-tier sports leagues and organizations worldwide.
Sprinter will continue to deliver an exceptional front-end online experience to its customers, while Fanatics will leverage its unparalleled expertise in licensed sports merchandise. This collaboration will significantly enrich the product assortment, which now exceeds an impressive 10,000 items.
Fanatics proudly boasts partnerships with over 900 of the world’s most prestigious sporting organizations, teams, and leagues. These include renowned names such as Manchester United, Chelsea, Paris Saint-Germain, LALIGA, Atletico Madrid, UEFA, The FA, The French Football Federation (FFF), AC Milan, Inter Milan, The International Olympic Committee (IOC), NFL, NBA, NHL, MLB, and Formula 1.
This significant announcement comes hot on the heels of Fanatics’ recent long-term agreement with CLC, a leading US collegiate licensing company. This collaboration aims to extend the sale of fan merchandise from US colleges to a global audience, further cementing Fanatics’ position as a global sports merchandise powerhouse.
