Explore Express’s latest move, adding top college football recruit Ethan Grunkemeyer to its athlete ambassador program. Grunkemeyer, now with Penn State University, secured his first Name, Image, and Likeness (NIL) deal. Discover how Express showcases his evolving style and confidence journey through a social-first campaign on Instagram and TikTok.
In a significant move, fashion retailer Express brings on board Ethan Grunkemeyer, a top 10 college football quarterback recruit, for its athlete ambassador program. Grunkemeyer, now part of Penn State University’s Nittany Lions, recently inked his inaugural Name, Image, and Likeness (NIL) deal—a milestone in his collegiate career.
Express plays a key role by styling Grunkemeyer for his debut press event, extending the collaboration to a social-first campaign across Express-owned and Grunkemeyer’s Instagram and TikTok. The campaign not only showcases Grunkemeyer’s athlete style evolution but also emphasizes the transformative power of confidence, aligning closely with the Express brand.
Ethan Grunkemeyer, the brand’s youngest athlete partner, brings fresh energy to the Express Styling Community. Express’s CMO, Sara Tervo, expresses excitement about the collaboration, expanding their successful athlete ambassador program with a talented local athlete at the start of his college football journey.
A Columbus native, Grunkemeyer’s genuine connection to Express amplifies the partnership. «It’s an honor to partner with the brand and follow in the footsteps of other noteworthy college athletes,» says Grunkemeyer.
Follow Express and Ethan Grunkemeyer’s journey on Express-owned platforms and Grunkemeyer’s social channels. Witness the fusion of athletic prowess and fashion flair in this groundbreaking partnership that celebrates individual style and confidence. Stay tuned for the latest updates and exclusive insights from this exciting collaboration.
