Dive into the fusion of nostalgia and modern luxury as Los Angeles’ Vayder, a rising menswear label, extends its influence to the prestigious Harrods in London. This one-year-old denim-centric brand introduces its latest AW23 ‘Collection 001’ at a pop-up on the second floor men’s contemporary designer room in Knightsbridge, creating a unique intersection of timeless style and contemporary fashion.
Vayder’s Distinctive Collection:
Founded and led by Jon Geller, Vayder’s collection, rooted in «the energy of the 90’s,» brings streetwear-inspired silhouettes seamlessly into the realm of modern luxury. Signature pieces, including the iconic Letterman jacket, carpenter pants, graphic knitwear, and artisan-crafted denim and shirts, showcase the brand’s dedication to quality and craftsmanship.
Immersive Pop-Up Experience:
Discover the Vayder aesthetic in person at the Harrods pop-up, a temporary haven that will operate for two months. Located in the men’s contemporary designer room, the pop-up offers a firsthand experience of Vayder’s blend of nostalgia and contemporary elegance in the heart of Knightsbridge.
Online Accessibility:
Can’t visit the pop-up? Fear not! The Vayder collection, including the latest drop, will remain accessible online at Harrods.com, providing a convenient way for fashion enthusiasts to explore and acquire the 90’s-inspired luxury menswear.
Founder’s Vision Realized:
Founder Jon Geller expresses his excitement, sharing that «launching our collection together is a dream come true» as Vayder’s roots in nostalgia seamlessly align with the iconic luxury atmosphere of Harrods.
Global Reach:
This venture follows Vayder’s successful debut at Selfridges on Oxford Street in September, and the brand’s availability at select Saks Fifth Avenue locations in its domestic market and through its own webstore.
Step into Vayder’s World:
Embark on a journey into the world of Vayder at Harrods, where the allure of the 90’s meets contemporary sophistication. Experience luxury menswear redefined in the heart of London’s fashion hub.
Immerse yourself in Vayder’s unique aesthetic—where timeless appeal and modern style converge. Visit the pop-up or explore online, and redefine your wardrobe with the essence of 90’s-inspired elegance.
