True Religion, in collaboration with the iconic Playboy lifestyle brand, presents its highly-anticipated capsule collection, ‘True Religion x Playboy World Tour’. This exclusive collection is now available at select retail locations, including PacSun and Revolve, as well as online via Truereligion.com. The release is planned in two phases, commencing in the United States on Thursday and expanding internationally on December 1.
Michael Buckley, Chief Executive Officer of True Religion, highlights the design team’s enthusiasm in bringing the iconic Rabbit Head logo to life across a range of True Religion’s signature styles. This collaboration reflects both brands’ commitment to transformation and reinvention.
The collection offers a diverse array of standout styles, with the spotlight on the Good Bunny Varsity Jacket, featuring an embroidered outline of the Playboy Rabbit Head logo and a solid chenille Rabbit Head silhouette atop the True Religion horseshoe logo on the back. Notably, the Rabbit Head silhouette is artfully embroidered on the front of hoodies and elegantly emerges from logo-adorned pockets on jeans, joggers, and denim skirts. Prices for these exclusive pieces start at just $39 for tees and go up to $199 for varsity jackets.
Allison Kopcha, Chief Business Development Officer and Licensing at Playboy, commends True Religion’s interpretation of the Rabbit Head logo and praises the partnership as an opportunity to introduce new audiences to Playboy’s core DNA.
Discover the perfect blend of style and brand collaboration with True Religion and Playboy. Explore the ‘True Religion x Playboy World Tour’ collection and make a bold fashion statement today.