In a pivotal move to combat fast fashion’s environmental toll, the European Parliament and EU member states unveil groundbreaking regulations, featuring a ban on destroying unsold clothes. This strategic step, proposed by the European Commission, enforces rigorous standards on product longevity, repairability, and recyclability.
The law explicitly prohibits the destruction of unsold textiles and footwear, effective two years post-introduction. Medium-sized companies benefit from a six-year exemption, while smaller enterprises enjoy complete immunity. Moreover, the European Commission holds authority to extend the ban to other unsold products, expanding the scope beyond clothing and footwear.
MEP Alessandra Moretti, a key advocate for the legislation, stresses the urgency to move away from the environmentally harmful ‘take, make, dispose’ model. The vision is to design products that benefit all stakeholders, respect the planet, and preserve the environment.
The legislation sets stringent standards for crucial consumer goods, prioritizing high-impact items like clothing, furniture, mattresses, and electronic goods. A standout feature mandates a ‘digital product passport,’ potentially a QR code, empowering consumers with informed purchasing choices.
Large companies face an annual reporting mandate on discarded production quantities and reasons behind such actions. This transparency measure aims to prompt a reevaluation of wasteful practices, aligning with the EU’s overarching sustainability objectives.
This landmark legislation signifies a transformative step towards a more sustainable and responsible approach in the fashion industry, championing durability, circularity, and heightened consumer awareness.
