Estée Lauder takes a monumental leap in skincare with the launch of its Skin Longevity platform, featuring the groundbreaking SIRTIVITY-LP technology. Built on 15 years of pioneering skin longevity research, this platform introduces the revolutionary Re-Nutriv Ultimate Diamond Transformative Brilliance Soft Crème, set to debut in January 2024. Estée Lauder boldly promises visible age reversal in just 14 days.
The SIRTIVITY-LP technology, with 29 worldwide patents and contributions to over 20 scientific conferences, emerges from a two-decade study of sirtuins in skin. According to Estée Lauder, this innovation not only slows but visibly reverses skin aging, marking a pivotal moment in disrupting the skincare industry and reimagining its future.
Justin Boxford, Global Brand President at Estée Lauder, highlighted the brand’s history at the forefront of breakthrough skin science. Recognizing the growing interest in longevity in beauty and wellness, Boxford emphasized Estée Lauder’s commitment to proven technology for visible age reversal.
As part of the Skin Longevity initiative, Estée Lauder establishes a longevity expert collective, featuring in-house scientists and external experts. This collective aims to educate and empower consumers, steering the conversation from anti-aging to visible age reversal. Members will actively engage in events, media partnerships, and editorial content.
In a further commitment to longevity research, Estée Lauder supports the Stanford Center on Longevity, a cross-disciplinary research center at Stanford University. As the inaugural supporter of the Center’s Program on Aesthetics & Culture, Estée Lauder commits to a three-year initiative funding various research activities. This initiative solidifies Estée Lauder’s leadership in the pursuit of skin longevity and age-reversal practices. Elevate your skincare journey with Estée Lauder’s pioneering advancements in visible age reversal.
