Sneakers have transcended their athletic origins and evolved into a cultural phenomenon, featuring numerous special editions and collaborations. Their collectible nature and premium price tags have turned them into a subject worthy of an exhibition.
Adidas Originals, a prominent player in the sneaker industry, has teamed up with luxury retailer END. to curate a comprehensive exhibition that delves into the rich history and contemporary relevance of sneaker culture. This exclusive exhibition is now open at the Newcastle Contemporary Art Gallery, running until November 5.
The exhibition offers a curated collection of archival and contemporary footwear, showcasing limited edition releases. What sets this exhibition apart is the inclusion of personally signed pairs from renowned figures like Stormzy, Liam Gallagher, Noel Gallagher, Run DMC, Lily Allen, Ian Brown, and more.
In addition to these remarkable exhibits, visitors can get an exclusive sneak peek at the forthcoming adidas Spezial AW23 footwear collection. The presentation is complemented by a comprehensive display from the Adidas Spezial archive, paying homage to the brand’s storied heritage.
The collaboration between END. and Adidas Originals extends beyond the exhibition, with a series of bespoke events that promise to immerse enthusiasts deeper into the world of sneaker culture.
This exhibition underscores the remarkable significance of sneakers in contemporary fashion. They’ve transformed from simple athletic shoes into the dominant footwear style, suitable for individuals of all genders, whether for work or leisure. They’ve also become sought-after collectibles, works of art, and catalysts for cutting-edge innovations in both the fashion and sports industries.
