BHV welcomes a dynamic change as Emmanuelle Claverie-Veysset assumes the role of CEO, succeeding Amandine de Souza and aligning with the strategic direction set by SGM Group. Emmanuelle, who has been leading department stores at SGM since November 10, 2023, brings a wealth of experience, having spent seventeen years at the Galeries Lafayette Group.
In her new leadership role at BHV, Emmanuelle is poised to drive transformative initiatives. This includes optimizing the customer journey, increasing footfall in physical stores, enhancing the online platform, and adapting to evolving consumer trends. Notably, her strategic vision places a strong emphasis on BHV’s presence in the home, DIY, and leisure markets, with a keen eye on fashion.
SGM Chairman Frédéric Merlin expresses enthusiasm, stating, «We entrust the development of BHV to Emmanuelle, a skilled retailer. Her mission is to create an inviting, innovative, and attractive retail space in harmony with the brand’s values.»
Emmanuelle Claverie-Veysset will continue her role as the director of the department store division at SGM, overseeing the development and transformation of seven Galeries Lafayette outlets across key cities.
Founded in 2018 by the Merlin family, SGM specializes in revitalizing city center shopping centers. With a portfolio of eleven shopping centers generating approximately €700 million in annual sales and an additional €150 million from seven affiliated Galeries Lafayette shops, SGM stands as a dynamic force in retail.
Emmanuelle’s appointment signifies a new chapter for BHV. SGM is committed to breathing new life into the retailer, which employs 1,300 professionals. BHV, under Emmanuelle Claverie-Veysset’s leadership, is set to embrace innovation and create a compelling retail environment.
Explore BHV’s exciting transformation journey with Emmanuelle Claverie-Veysset at the helm, shaping a future that combines tradition with contemporary retail excellence.
