As a Kérastase brand ambassador since 2018, Emily’s decision to embrace this new look for the summer of 2020 has caused quite a stir.
This shift to blonde hair is expected to set a trend for the upcoming season, and the 29-year-old model couldn’t be happier with the results. Her transition to blonde is a significant change from her well-known brown locks. However, it’s not a drastic platinum blonde but rather a natural-looking shade with subtle darker roots in some areas.
Emily Ratajkowski has always considered her hair a vital part of her self-expression, and this transformation reflects her adventurous spirit. Kérastase, the renowned haircare brand she represents, fully supported her decision to go blonde. Emily will now become the face of Blond Absolu, Kérastase’s specialized range for blonde hair, with a campaign set to be unveiled in January.
Emily expressed her excitement about this transformation, saying, «I’ve never colored my hair or changed the length significantly in my entire life! I’m absolutely thrilled that Kérastase gave me their blessing to become a blonde. I just celebrated my birthday and am so happy to be coming out of quarantine with a fresh new look.»
With Emily Ratajkowski leading the way, it’s evident that blonde hair is poised to make a bold statement in the world of fashion and beauty