Foot Locker, the renowned global retailer, has unveiled ‘The Heart of Sneakers,’ an immersive platform celebrating the dynamic culture of sneakers and solidifying Foot Locker’s pivotal role in the global sneaker community.
This continuous platform seamlessly integrates into Foot Locker’s marketing endeavors, online and in-store experiences, community-driven events, and future initiatives.
Kim Waldmann, Global Chief Customer Officer at Foot Locker, emphasized the brand’s enduring connection to sneaker culture, stating, «For nearly 50 years, our authentic link to sneaker culture and our beloved Stripers have been the magic behind Foot Locker.» She added, «Through The Heart of Sneakers platform, in collaboration with our advertising agency, Preacher, we will spotlight the heart of our company’s DNA globally, offering an unparalleled experience uniquely found at Foot Locker.»
The platform’s debut aligns with Foot Locker’s star-studded 2023 holiday campaign, featuring collaborations with NBA superstars Kevin Durant (Nike), LaMelo Ball (Puma), Anthony Edwards (Adidas), and Steph Curry (Under Armour). Global musician Enisa joins this stellar lineup, with Foot Locker’s iconic store associates, affectionately known as Stripers, bringing «hype for the holidays.»
This festive campaign will span various media channels, including TV, digital out-of-home, YouTube, TikTok, Instagram, and diverse social platforms throughout the holiday season. Step into the sneaker wonderland with Foot Locker’s Heart of Sneakers platform and make this holiday season a celebration of style and sport.
