Step into the realm of cutting-edge sportswear with Veynd, the brainchild of the visionary Elicha brothers, creators of The Kooples. Launched digitally on November 5, Veynd sets itself apart as a premium sportswear label with a distinct grunge aesthetic. Positioned in the digital landscape, the collection boasts approximately 200 pieces for both women and men, adorned with unique silver veins for practicality during early morning workouts.
Discover avant-garde pieces, including asymmetric sports bras, form-fitting leggings, oversized sweatshirts, and vegan faux leather cargo pants. Drawing inspiration from streetwear, Veynd combines structured cuts with technical expertise, presenting a dark palette reminiscent of the brothers’ fashion label.
The global unveiling took place in New York at the Dogpound Gym in early November, showcasing Veynd’s commitment to a mysterious, dark aesthetic. In a campaign curated by the English production studio Sata, the brand captures the essence of its pieces through a captivating interplay of light and shadow, featuring models engaged in nocturnal activities.
As a digital-native brand, Veynd exclusively offers its avant-garde collection on its website. Explore the range with accessible pricing, including a white women’s crop-top t-shirt and its black men’s counterpart priced at 48 euros. Bodysuits are available at 88 euros, jogging pants at 108 euros, and the pièce de résistance—a quilted jacket—at 338 euros for both women and men. Redefine your sportswear aesthetic with Veynd, where premium grunge meets contemporary style.
